What is marketing?

The final step in the value chain for smallholder farmers comes when they sell their crop, either in a market or to a trader/middleman. This is not a stage where postharvest loss occurs, but earlier quality and quantity losses impact how much of a crop a smallholder farmer has to sell, and what price they will receive for it.

What does research focus on?

Research on this stage of the value chain focuses on the economic impact that improvements in the other stages might have on the sales/marketing stage.

To reach articles and research about sales/marketing, refer to the table below.

TitlesAuthorsTagsPublication DateCategoryfilters_hfilter

Friends or Traders? Do Social Networks Explain the Use of Market Mechanisms by Farmers in India

Songsermsawas, Tisorn, et al.

Marketing

2015

Journal Article

marketing

The Effect of Intermediary Market Power on Grain Prices in India

Skidmore, Marin, et al.

Marketing

2017

Thesis

marketing

Robust Grain Supply Chain Design Considering Post-Harvest Loss and Harvest Timing Equilibrium

An, Kun, and Yanfeng Ouyang

Storage, Transportation, Marketing, Maize, Oil Seeds, Value Chain

2016

Journal Article

maize marketing oilseeds storage transportation value-chain

Demand for Certified Aflatoxin-Free Grains

Gowthami Venkateswaran

Marketing, Paddy, Food Safety

2019

Thesis

food-safety marketing paddy

Three Essays on Agriculture, Environment and Human Capital Formation in India

Hemant Kumar Pullabhotla

2019

Thesis

Three Essays in Experimental and Behavioral Economics of Technology Adoption in India

Pallavi Shukla

Storage, Marketing, PHL Technology, Food Safety

2019

Thesis

food-safety marketing phl-technology storage