What is marketing?
The final step in the value chain for smallholder farmers comes when they sell their crop, either in a market or to a trader/middleman. This is not a stage where postharvest loss occurs, but earlier quality and quantity losses impact how much of a crop a smallholder farmer has to sell, and what price they will receive for it.
What does research focus on?
Research on this stage of the value chain focuses on the economic impact that improvements in the other stages might have on the sales/marketing stage.
To reach articles and research about sales/marketing, refer to the table below.
| Titles | Authors | Tags | Publication Date | Category |
|---|---|---|---|---|
Friends or Traders? Do Social Networks Explain the Use of Market Mechanisms by Farmers in India | Songsermsawas, Tisorn, et al. | Marketing | 2015 | Journal Article |
The Effect of Intermediary Market Power on Grain Prices in India | Skidmore, Marin, et al. | Marketing | 2017 | Thesis |
Robust Grain Supply Chain Design Considering Post-Harvest Loss and Harvest Timing Equilibrium | An, Kun, and Yanfeng Ouyang | Storage, Transportation, Marketing, Maize, Oil Seeds, Value Chain | 2016 | Journal Article |
Gowthami Venkateswaran | Marketing, Paddy, Food Safety | 2019 | Thesis | |
Three Essays on Agriculture, Environment and Human Capital Formation in India | Hemant Kumar Pullabhotla | 2019 | Thesis | |
Three Essays in Experimental and Behavioral Economics of Technology Adoption in India | Pallavi Shukla | Storage, Marketing, PHL Technology, Food Safety | 2019 | Thesis |
