What is marketing?

The final step in the value chain for smallholder farmers comes when they sell their crop, either in a market or to a trader/middleman. This is not a stage where postharvest loss occurs, but earlier quality and quantity losses impact how much of a crop a smallholder farmer has to sell, and what price they will receive for it.

What does research focus on?

Research on this stage of the value chain focuses on the economic impact that improvements in the other stages might have on the sales/marketing stage.

To reach articles and research about sales/marketing, click here.